FISHHOUND.COM CATCHES FLY FISHING INDUSTRY BY STORM

FOR IMMEDIATE RELEASE

Contact: Lauren Astor
Special Projects Editor
Drizen-Dohs Corp. Communications Inc.
Phone: (818) 772-9555 x115
E-Mail: la@drizen-dohs.com
Thursday, September 24, 2009

FISHHOUND.COM CATCHES FLY FISHING INDUSTRY BY STORM

New Web Site Provides Revolutionary Profit Stream and Customer Advertising for Fly Shops and Gives Members Real-Time Alerts to Catch More Fish

Los Angeles, CA – Fishhound is pleased to announce the introduction of a revolutionary new Web site that provides a profit-generating vehicle for fly shops, guides, lodges and outfitters, and gives anglers more real-time local information and tools than they ever dreamed. The site, Fishhound.com, is an industry-changing business with a unique approach for fly shops to attract anglers to their waters, stores and guide services and help members catch fish.

Fishhound.com, slated to go live in January 2010, was unveiled this month at the Fly Fishing Retailer Expo. “I wish I could say that this idea is ahead of its time, but we feel the industry has really been in need of this concept for quite awhile,” says Charles Dohs, president of Fishhound and an avid fly fisherman. “Fishhound.com ties everything together in a groundbreaking fashion for everyone in the fly fishing industry. It offers more in one place for anglers, fly shops, lodges, guides and outfitters than anyone could have ever imagined.”

Fishhound.com’s propietary technology analyzes the information it receives daily from fly shops, guides and lodges on the water, along with data streamed from government sources to cover water conditions, atmospheric conditions, solar/moon phase, fishing conditions, feeding patterns and more. The result advises anglers of the best days, times and fishing spots on more than 2,000 rivers, lakes and saltwater locations. Anglers will never again spend countless hours researching places to fish.

Fishhound.com members will also receive e-mail and text alerts advising them of current and forecasted Fishery Ratings, projected hatches, including level and duration, industry conservation events, flies on the river, species feeding patterns, techniques, fishing spots and forecasting.

For affiliate fly shops, guides and outfitters, Fishhound.com presents equally impressive advantages. The more these affiliates “talk fish” and sign up members for the site, the more profit they can produce. They’ll also have the opportunity to contact their customers about prime fishing conditions via Fishhound.com’s e-mail and text alert messaging system; improve customer retention through continual contact with fresh content; and drive more traffic to their storefronts, guide services and lodges.

“Fishhound.com allows affiliates to join the Information Age to use technology to grow their businesses,” says Dohs. “And all this for no investment, no monthly charges and no charge for Web services. It’s a win-win situation for everyone involved.”