Active Media Products Announces Licensing Agreement with World Wildlife Fund (WWF)

Contacts:
Jerry Thomson
Active Media Products
activemp1@gmail.com

Kerry Green Zobor, WWF
202-495-4509
kerry.zobor@wwfus.org

Active Media Products Announces Licensing Agreement with World Wildlife Fund (WWF)

First Product, Lead- and PVC-Free Silicone Rubber PANDA USB Drive, Shipping Immediately

May 12, 2009 – Active Media Products (AMP) today announced a licensing agreement with World Wildlife Fund (WWF) under which AMP will develop and sell a series of portable USB flash drives in the likeness of endangered species, and will contribute five percent of the retail price of this product line to WWF.

One product benefitting WWF is a rubber USB flash drive shaped like a giant panda, but measuring only two and a half inches. The Panda drive is made of PVC-free non-toxic silicone. The drive is also free of lead and mercury -- poisonous metals used in other USB drives. The Panda drive comes preloaded with information from WWF on ways to get involved with their conservation work, and is offered in capacities up to 16GB.

Portable Storage with Character

According to Jerry Thomson, vice president of marketing at Active Media Products, “The panda drive is the perfect mobile storage device for anybody who likes pandas, which includes just about everybody. It’s a portable flash drive with character.” Mr. Thomson added, “We feel really good about giving a percentage of each sale to WWF to help preserve the diversity and abundance of life on Earth.” Active Media Products donates 5% of the retail price of this merchandise to WWF, with a minimum annual contribution of $25,000.

Panda drives are available immediately from Amazon and other retailers in the US. The 8GB Panda drive, part number R8G-PANDA-W, retails for around $25.

About Active Media Products

Based in the heart of Silicon Valley, Active Media Products LLC is dedicated to developing creative new media products that improve performance and enhance the user’s experience. We envision unique new mobile storage devices that are vastly more interesting than traditional storage bricks, and we apply our product design and engineering talents to developing exciting new storage products. Our focus on innovative product development enables us to launch new ideas into the market a step ahead of the competition.

About World Wildlife Fund

WWF is the world’s leading conservation organization, working in 100 countries for nearly half a century. With the support of almost 5 million members worldwide, WWF is dedicated to delivering science-based solutions to preserve the diversity and abundance of life on Earth, halt the degradation of the environment and combat climate change. Visit www.worldwildlife.org to learn more.