Nationally Recognized Cheese Carver Sculpting at Raley’s Grand Opening

Contact:
Angela Hemauer
Food Insight Public Relations
Email: ahemauer@foodinsight.net
Phone: 515-669-3664

Nationally Recognized Cheese Carver Sculpting at Raley’s Grand Opening

Who: Nationally Recognized Cheese Carver, Sarah “The Cheese Lady”

What: "The Cheese Lady" will carve works of art into wheels of cheese at Raley’s Grand Opening Celebration in Petaluma, CA. Images of medals and awards ribbons along with the popular dairy cow, cheese making images and symbols will be sculpted into multiple 40-pound wheels of Reserve Raspberry Bellavitano and Gold Bellavitano specialty cheeses.

When & Where: Wednesday, April 22, 2009 – 9 AM to 5 PM

Raley’s Market
Petaluma’s South Plaza Shopping Center
157 McDowell Blvd
Petaluma, CA 94952
Phone: 916-373-6043

Why: The Bellavitano line of cheeses are creating a new taste in cheese. They are a unique blend of hard and soft Wisconsin cheeses patterned after Northern-Italian farmstead cheeses. Consumers will find these cheeses rich and creamy with a combined taste of aged cheddar and full-flavored Parmesan. Samples will be available for consumers to enjoy.

Interviews: Sarah is available for in-store interviews Wednesday, April 22 from 9 AM to 5 PM. Media has permission to show up at the store for photographs, video footage or in-person interviews.

For any additional information on Sarah “The Cheese Lady” contact Angela Hemauer, Food Insight Public Relations, ahemauer@foodinsight.net or 515-669-3664.

About Sarah “The Cheese Lady” - Sarah “The Cheese Lady” is a nationally recognized cheese sculptor. Since 1996, she has received hundreds of commissions for her cheese creations, which have captured countless media impressions. Kaufmann creates some sculptures in her studios in Cincinnati and San Diego and also appears in person to sculpt cheese at a variety of venues: food & wine festivals, supermarkets, tradeshows, state fairs, sporting events, civic celebrations and other special occasions. Some sculptures can be viewed by visiting www.sarahcheeselady.com.

About Raley’s Markets - Founded in 1935 by Tom Raley, Raley’s Family of Fine Stores is a major grocery chain best known for high quality products, fresh produce and outstanding customer service. With around 15,000 employees, Raley’s is a $3.4 billion company based in West Sacramento, CA. The company operates 133 stores in Northern California and Northern Nevada under four banners: Raley’s Supermarkets, Bel Air Markets, Nob Hill Foods and Food Source. Built on strong family traditions, Raley’s continues to be family owned and operated. www.raleys.com