Mix Things Up With the Deen Brothers in New Online Cooking & Baking Game

Mix Things Up With the Deen Brothers in New Online Cooking & Baking Game

Virtual Game Featuring I Can't Believe It's Not Butter!® Cooking & Baking Sticks Offers 1,000 Fabulous Prizes, Including A Chance to Meet the Deen Bros. in Savannah, Ga.

ENGLEWOOD CLIFFS, N.J., March 24 /PRNewswire/ -- Think you have the cooking and baking prowess of a celebrity chef? Here's your chance to prove it. Join celebrity chefs Jamie and Bobby Deen in their virtual kitchen to cook up some sweet treats in the "Bake It To Believe It!" Cooking & Baking game from I Can't Believe It's Not Butter!®. With coaching from the Deens, players will be challenged to mix, measure and frost their way through mouth-watering recipes for a chance to win chef-worthy tools of the trade, including a professional stand mixer given away each day for 8 weeks. Over one thousand prizes will be awarded*.

The "Bake It To Believe It!" Cooking & Baking game marks the launch of I Can't Believe It's Not Butter!® Cooking & Baking sticks, which taste and bake like butter with 50% less saturated fat. The game gives cooking enthusiasts an opportunity to hone their skills in the kitchen. Visitors can experiment virtually with delicious recipes from I Can't Believe It's Not Butter!®, while putting their cooking and baking skills to the ultimate test.

"We all know how hot and hectic it can get in the kitchen," said Bobby Deen, famous Southern celebrity chef and co-author of The Deen Bros. "Y'All Come Eat" cookbook. "This is one place where you can have all the fun of cooking, without the mess, and win prizes for your real kitchen at home. Just don't drop that eggshell into the pound-cake batter! Doing so will cost points."

The game tests hand-eye coordination, memory and concentration - three skills any great chef must boast. Whether an at-home chef, culinary novice or a fan of online games, visiting chefs are on common ground as they are challenged to create great dishes.

"Bake It To Believe It!" players can choose from a variety of delicious recipes ranging from Chicken Francese and Lemony Walnut-Crusted Fish Fillets to the Delicious One Bowl Chocolate Chip Cookie and a Rich Brownie Torte. Each recipe has four easy steps from flawless egg cracking to expert cookie dough spooning onto cookie sheets; players receive points for each successful step and a total score for each completed recipe.

Participants can play multiple times per day (up to seven times a day) for a chance at an instant-win prize: chef-worthy tools of the trade including a stand mixer daily giveaway*. And when visiting chefs register, play, or refer a friend, they'll also be entered to win the grand-prize sweepstakes*: a trip for two to Savannah, Ga., including a private meet and greet with the Deen Brothers and a behind the scenes tour of their famous restaurant, The Lady & Sons.

For more information about the "Bake It To Believe It!" Cooking and Baking game, or to print recipes and learn more about I Can't Believe It's Not Butter!® Cooking & Baking sticks, log on to www.BakeItToBelieveIt.com.

*No purchase necessary. Void where prohibited. The "Bake It To Believe It" Sweepstakes is sponsored by Conopco, Inc., d/b/a Unilever. Open to legal residents of the 50 U.S. states & D.C., 18 & older. Begins 12:00 p.m. ET on 3/16/09 & ends 11:59 a.m. ET on 5/18/09. For official rules visit www.BakeItToBelieveIt.com.

About Unilever

Unilever's mission is to add vitality to life. We meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life. Each day, around the world, consumers make 160 million decisions to purchase Unilever products.

In the United States, the portfolio includes major brand icons such as: Axe, Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann's, Klondike, Knorr, Lipton, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Suave, Sunsilk and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs nearly 12,000 people in both the United States and Puerto Rico - generating nearly $10 billion in sales in 2008. For more information, visit www.unileverusa.com.

Contact: Kristen Ryan
M Booth & Associates
212-539-3225
kristenr@mbooth.com